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Nike Women

Women in China are told they hold up half the sky.

But when it comes to academics, sports, and life, there is always a limit to what they are told they can achieve.

To inspire young female athletes to go further than ever before, Nike told the stories of indomitable athletes who defied limits through a nationwide series of social media fuelling stunts.

CNY Confessions

Coca-Cola China

Young Chinese people all have one thing they dread about Chinese New Year. But after the 2020 CNY was taken away from them due to the epidemic, do they feel differently this year?

To carve out a space for Coca-Cola in the most anticipated CNY ever, we travelled the nation to find out…

Nike React launch

Nike Running

The new React running shoe (launched 2018) combined sturdy support with out-of-this-world comfort.

But for a mass audience in China who knew very little about running shoes, and didn’t respond to functional product claims, how to convey the product benefits in a sharable way?

Our solution — orchestrate a global news headline grabbing media stunt in downtown Shanghai, where Chinese KOLs would run on top of the world in the new React shoe. A product story told to millions by amazed consumers.

Nike Stylebot

Nike Emerging Markets

Back in ‘17, sneaker culture was already becoming established amongst women in the U.S, but in parts of LATAM and APAC, the story was very different.

Societal pressure to dress a certain way made many young women uncomfortable styling sneakers in their everyday looks.

To grow the brand’s sneaker business with women in emerging markets, Nike created a Facebook Messenger “Stylebot” — a world-first chatbot integrating the Google Vision API.